Research and shopping

Show up cleanly in agent research and shopping results.

If agents are doing more product discovery, your merchant surface has to be legible enough to survive retrieval, comparison, and recommendation.

Page detail

How this surface should be read.

What agents evaluate

Agents compare merchant identity, offer structure, policy, availability, and trust before a human ever sees the shortlist.

Current pricing, availability, and specifications
Canonical descriptions and source hierarchy
Merchant trust, policy, and fulfillment signals

What causes omission

Agents skip offers when the merchant surface is vague, stale, or difficult to compare against alternatives.

Missing comparison attributes
Unclear returns, shipping, or restrictions
Weak trust or provenance signals

What improves outcomes

Cleaner structure leads to better representation in agent-led research, stronger recommendation quality, and smoother readiness for commercial handoff.

Structured merchant and offer identity
Comparison-ready product fields
Clear paths from discovery to transaction

Closing

Takeaway.

Shopping visibility is increasingly a structure problem, not just a ranking problem.